US Cattle Industry Told To Modify Market Strategy

Courtesy Reuters News Service

RENO (Reuters) - The U.S. cattle industry must abandon business as usual and develop new marketing strategies if it hopes to prosper as the cost of raising cattle increases and the domestic herd shrinks, an industry official told cattlemen on Wednesday, February 6, 2008.

"We cannot continue to do business the way we have been doing it," Randy Blach, executive vice president of industry research firm Cattle-Fax, said in an address to the National Cattlemen's Beef Association annual convention in Reno, Nevada. Read more on the Reuters Web site.

Checkoff "Check-Up" Receives Clean Bill of Health

From TSCRA Press Release

How well do you know your checkoff? Without prompting, 87 percent had heard of the program, and 68 percent consider themselves somewhat or very well informed, according to a recentstudy by Aspen Media & Market Research, Boulder, CO.

Random telephone interviews were conducted with a representative sample of 1,225 beef and dairy producers nationwide between December 27, 2007, and January 10, 2008, to determine their awareness of, attitudes toward, and concerns about the Beef Checkoff Program. Read more on the TSCRA Web site.

Grazing and Wildlife Management Clinic Set for February 22

From TSCRA Press Release

Landowners and managers interested in learning how to maximize their grazing and wildlife will have an opportunity on Friday, February 22, 2008, at the Jim Wells County Fairgrounds' Women's Building in Alice, Texas.

The Jim Wells County Soil and Water Conservation District's (SWCD) third annual Grazing and Wildlife Management Clinic will feature a wide array of speakers and topics that include long-term financial impacts of cattle and wildlife management on South Texas ranches; benefits of livestock grazing in wildlife management; the Texas deer lease agreement and landowner liability; weed and brush control practices; and updates for pesticide applicators. Read more on the TSCRA Web site.