2017 Horn Showcase

2017-HSC-LOGO-smallEach year records are broken as Texas Longhorn cattle are officially measured while competing for the longest horn length & title at this unique industry event.  Hosted by the Texas Longhorn Breeders Association, this annual event draws more than 500 spectators and participants from all across the world. The HSC brings together the very best Texas Longhorn cattle in established classes to showcase the breed to cattlemen, future breeders and fans.

More than just a measuring contest, this weekend event features numerous networking & learning opportunities like the HSC Futurity, Breeders Round-table, two cattle sales; Bred & Owned Heifer Sale and the Horn Showcase Sale with outstanding consignments from top programs across the country. View 2017 HSC Sale Ad. Bull & Embryo Alley is always a favorite with specials only offered at HSC. We close out the event with the TLBAA Banquet and awards ceremony where we recognize our newest HSC winners.

2017 HSC –  Lawton, OK, October 4-8, 2017

The 2017 Horn Showcase will be held at the Great Plains Coliseum at the Comanche County Fairgrounds located in Lawton, OK.  Our Friday Banquet will take place at the Apache Hotel in their gorgeous ballroom, with a live auction and dinner to follow. Banquet tickets are $50 and $10 for children. Call 817-625-6241 and reserve yours today!

Schedule of Events

October 4th- Wednesday
9am-9pm- Check-in
October 5th- Thursday
7am- Measuring
10:30am- Learning Seminar
2pm- Breeders Roundtable
6pm- Bull Alley Reception
6:30pm- Bull & Embryo Alley
October 6th- Friday
8am-4pm- Futurity, starting with young females
12:00-12:30- Break for Lunch
5pm- Bred & Owned Heifer Sale
7:30pm- Cocktails, Apache Hotel Ballroom
8:00pm- HSC Banquet Dinner, Apache Hotel Ballroom
October 7th- Saturday 
8am-11:30 Cattle Viewing
10:30am- Brunch
12:00pm- 2017 Horn Showcase Sale
October 8th- Sunday
7am- 12pm- Cattle load out, all removed by 12pm

Lodging

Apache Casino Hotel
2315 E Gore Blvd, Lawton, OK 73501 (580) 248-5905
Our host hotel is the beautiful Apache Casino Hotel. Book your rooms now and take advantage of our $105 room rate. Book direct here and save!

Candlewood Suites
940 NW 38th Street, Lawton, OK 73505 580-354-9906
Group Code LON, Rate  $74-$79

Homewood Suites
415 SE Interstate Drive, Lawton, OK 73501 580-357-9800
Group Name Texas Longhorn Breeders, Rate $99

Sponsorship Packages

Save big by becoming a sponsor!
Twist 21- $12,500 
-Full page color ad in Texas Longhorn Trails for 12 months
-Double page spread ranch feature in Texas Longhorn Trails
-Sponsor ad on Website for 12 months
-Full page color sale catalog ad
-Online Directory Web ad for 12 months
-Breeder’s Guide ad in Trails Magazine for 12 months
-Full page ad in the show program
-Two 4′ X 6′ wall banners displayed
-Two custom e-blasts
– 10′ X 10′ Ranch/Vendor Space
-Four banquet tickets
– Recognition in event promotion & throughout the event
-Total value over $15,000

Delta Diamond- $10,000
-Full page color ad in Texas Longhorn Trails for 12 months
-Full page color sale catalog ad
-Online Directory Web ad for 12 months
-Breeder’s Guide ad in Trails Magazine for 12 months
-Full page ad in the show program
-Two 4′ X 6′ wall banners displayed
-Four banquet tickets
– Recognition in event promotion & throughout the event
-Total value over $11,500

Lady Butler- $5,500
-Full page color ad in Texas Longhorn Trails for 6 months
-Full page color sale catalog ad
-Online Directory Web ad for 12 months
-Breeder’s Guide ad in Trails Magazine for 12 months
-Full page ad in the show program
-Two 4′ X 6′ wall banners displayed
-Four banquet tickets
– Recognition in event promotion & throughout the event
-Total value over $6,600

Anita- $3,000
-Full page color ad in Texas Longhorn Trails for 3 months
-Online Directory Web ad for 12 months
-Breeder’s Guide ad in Trails Magazine for 12 months
Half page ad in the show program
-Two 4′ X 6′ wall banners displayed
-Four banquet tickets
– Recognition in event promotion & throughout the event
-Total value over $3,500

Measles 2849- $1,800
-Sponsor ad on Website for 12 months
-Breeder’s Guide ad in Trails Magazine for 12 months
Half page ad in the show program
-Two 4′ X 6′ wall banners displayed
-Two e-blasts
– Recognition in event promotion & throughout the event
-Total value over $2,300

YO Samson Josefina 706- $1,000
-Breeder’s Guide ad in Trails Magazine for 12 months
-Full page color sale catalog ad
-Half page ad in the show program
-Two e-blasts
-Two banquet tickets
– Recognition in event promotion & throughout the event
-Total value over $1,400

Working Woman- $500
-Breeder’s Guide ad in Trails Magazine for 12 months
-Online Directory web ad for 12 months
– Recognition in event promotion & throughout the event
-Total value over $600

Class Sponsorship- $300
-Recognition in event promotion & throughout the event

Forms

Measuring & Futurity Entry– Due 8/21/17
Bull & Embryo Alley– Due 8/21/17

Event Information

2017 HSC Satellite Locations
2017 HSC Sponsorship Opportunities
2017 HSC Measuring & Futurity Classes
Oklahoma Health Requirements Governing the Admission of Animals

Contact

HSC Chairman – Chad Smith, 701-590-9073
HSC Sale Chairman – Johnny Hicks, 269-721-3473

How To Measure Horns:

MeasuringVideo

Click to View Video

Official Measuring Team Form (PDF)

Official Measuring Team Form (WORD)